Take-Two Playing Rough with the FTC - Instablogs
Take-Two Playing Rough with the FTC
Taylor Flatt , Petersburg: Jun 17 2008
Made Popular Jun 18 2008

Take-Two Playing Rough with the FTC

T2 and the FTC are really going at it over the EA acquisition. With T2 paying over 50k USD in lawyer bills a day, they claim they are doing everything required and more to satisfy the FTC probing. But T2 got tired of the bickering and shot back in a document filed yesterday with the U.S. District Court in Washington, D.C.;

No one at Take-Two Interactive Software, Inc. (“Take-Two”) is seeking to thwart the proper investigation by the Federal Trade Commission (“FTC”) staff of Electronic Arts, Inc.’s (“EA”) tender offer. On the contrary, from the outset, Take-Two has fully cooperated with these efforts, already having produced more than 479,000 pages of responsive documents through the date of this Opposition.

The issue before the Court is how the seemingly boundless desire of a government agency for information can be contained in order to save a company from the ruinous costs of compliance with a subpoena that requires it to search virtually every electronic and paper document in its possession, and to make available most of its senior executives for investigational hearings (pre-complaint depositions) in a situation where the company is not even a willing party to any transaction being investigated and where it is quite possible that no such transaction will ever occur.

This quote is basically saying that Take-Two is doing everything the FTC is asking for. They also say that T2 is not trying to sabotage any investigation or reviews conducted against the company inquiring about the acquisition. Then they just get tired of chooisng their words and say that the FTC’s conduct is just abusive to the company. Then Take-Two continues saying;

The FTC fails to engage in any meaningful analysis, in either its negotiations or motion papers, of its specific requests. It refuses to acknowledge that compliance with all of its requests would require a comprehensive, company-wide review of Take-Two’s data and documents, which encompass a huge universe of information...

Also, Take-Two’s pipeline is being probed. More specifically, how they actually get their sports games to the market. Take-Two submitted hundreds of exhibits to the courts, and along was data on its exclusive licensing arrangement with Major League Baseball , MLB 2K8, as well as NPD sales data for its sports games from 2001-2007.

This is going to be a long year if Take-Two can tough it out until the end. EA sure has all their cards on the table to put this one in the banks. If Take-Two makes it to 2009, and if EA hasn’t won by then, we might actually see T2 come out of this alive and well. If that happens, EA will lose millions in all the resources they have committed to the fight to gain T2. Good Luck EA and FTC, your fight is just starting.

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Via: GamePolitics

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2 Stars
with the offer extended to the 18th of June(11:59 p.m., New York City time), EA might keep pushing the deadline hoping the share holders will give up and put some pressure on T2. But how can we as customers benefit from such a merger, since EA gets a monopoly on all sports titles? and even more puzzling is how much the prices will be cut down killing the small competitors.
1 Stars
Taylor Flatt pceverything.org
Petersburg, United States
I honestly think that since EA is pushing the time back, that T2 stockholders will just get more and more turned off. They were turned off when EA initiated the hostile takeover which didn’t/isn’t really working too well. Well what happened with the sports games is EA put prices so low no one could beat them and once the last guy was gone they shot up to around $60. But that is the cost of doing business.

EA won’t win, even if they do take T2 over, they won’t win. They are killing off more gamers than any other company out there. I miss the old EA.
1 Stars
I agree, specially that is really a ”turnoff” for the gamers to be stuck in one spectrum. EA despite their amazing start and their loyal fans seems to be drifting away with many of their products, quality wise. We can only blame this on the lack of competition, they have no reason to invest more in developing better games and platforms. And now if they dominate the market exclusively, it can only get worse. There will always be sports-games fans, and they’ll have to buy the EA products, not because they want to, only because they have to.
1 Stars
Taylor Flatt pceverything.org
Petersburg, United States
At least someone cares that EA is ripping apart the industry. It is sure a sad day when you dread buying sports games. I hope EA sees the light soon and mends their ways before they starting going down that one-way road.
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